About retail price calculator
Set a selling price from your cost using a markup or a margin, and add GST if it applies.
Markup vs margin
A 25% markup on a cost of ₹400 gives ₹500. That price is a 20% margin. For a 25% margin the price must be ₹533.
Before you fix the price
- Check competitors' prices.
- Include shipping, packaging and platform fees.
- Remember that GST collected is not your income.
A worked example
A product costing ₹400 with a target margin of 30 percent needs a price of 400 ÷ 0.7 = ₹571.43. Adding 18 percent GST gives ₹674.29 on the price tag. A 30 percent markup instead would give only ₹520, a 23 percent margin.
Round sensibly
Customers respond to prices like ₹599 or ₹649. Round to a nearby price point and check that the margin is still acceptable.
