About google serp preview
A SERP preview shows roughly how your page will look as a Google result before you publish, so you can adjust the title and description.
Why it is only an approximation
Google decides how many characters fit by pixel width, not by character count, and may rewrite the title or description. Treat the preview as a guide for avoiding obvious cut-offs.
What good results have
- A clear title that matches what the page really offers.
- A description that answers the searcher's question and invites a click.
- The main keyword used naturally, not repeated.
- A readable URL without long strings of numbers.
A worked example
A title such as 'Free GST Calculator Online | WeVivid' under about 60 characters shows in full. A title of 90 characters is cut off with an ellipsis, so key words at the end may never be seen. The description has the same issue after about 155 characters.
Writing for clicks
- Lead with the main topic and add a benefit, such as free, fast or no sign-up.
- Use a different title and description on every page.
- Keep wording honest, since misleading snippets increase bounce rates.
