About conversion rate calculator
Conversion rate is the share of visitors who take the action you want, such as buying or signing up.
Formula
Conversion rate = conversions ÷ visitors × 100. 45 sales from 1,500 visitors is 3%.
Improving it
- Make the call to action clear.
- Speed up the page, especially on mobile.
- Test changes one at a time.
A worked example
A page with 4,000 visitors and 120 sales converts at 3 percent. If you spent ₹12,000 on ads to get those visitors, each conversion cost ₹100. Improving conversion to 4 percent with the same traffic gives 160 sales and cuts the cost per sale to ₹75.
Test one change at a time
Try changing the headline, the price display or the checkout steps and measure the difference over enough visitors for the result to be reliable.
